Beauty & personal care (D2C)
The most ad-intensive category in India: D2C skincare, haircare and grooming brands spending up to a third of revenue on ads, mostly on Meta.
Top 3 players
- Mamaearth
- Minimalist
- The Derma Co
Track a category's top players.
Pick a category and pay once. We pre-select its three most active advertisers, and you can swap any of them.
₹24,999, Meta and Google included. Your report is scheduled the moment you confirm the players.
Fintech: investing & broking
Broking and investing apps competing for app installs and KYC completions, with high cost per lead and SEBI advertising rules.
Top 3 players
- Groww
- Zerodha
- Upstox
Fintech: insurance, lending & cards
Insurance marketplaces, digital insurers, lenders and card apps: lead-generation heavy, with IRDAI and RBI rules on what ads may claim.
Top 3 players
- Policybazaar
- ACKO
- Digit Insurance
Health, wellness & nutrition
Supplements, Ayurveda and wellness brands with claim-led creative, where the DMR Act and ASCI healthcare rules matter.
Top 3 players
- HealthKart
- Kapiva
- Traya
Quick commerce & food delivery
The fastest-growing advertisers in India: 10-minute delivery apps fighting on price hooks, speed and app installs.
Top 3 players
- Blinkit
- Zepto
- Swiggy Instamart
Fashion & footwear
Fashion marketplaces and D2C labels with high creative churn, creator-led ads and sale-event spikes.
Top 3 players
- Myntra
- Ajio
- Meesho
Your category, your players.
Not in the list, or want to track the players you actually compete with? Name your category and up to 5 players to track together. The report shows each player's strengths, the sub-categories each focuses on, and where they differ, then refreshes every month for 12 months.
"Top" ranks players by unique creatives in our archive over the last 30 days where we already track them, otherwise by our editorial pick. Shares in reports are shares of ads, never of spend.