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Beauty & personal care (D2C)
The most ad-intensive category in India: D2C skincare, haircare and grooming brands spending up to a third of revenue on ads, mostly on Meta.
Players / top 3 pre-selected
- 1Mamaearth mamaearth.in Editorial pick
- 2Minimalist beminimalist.co Editorial pick
- 3The Derma Co thedermaco.com Editorial pick
- 4Plum plumgoodness.com
- 5Foxtale foxtale.in
- 6Dot & Key dotandkey.com
- 7mCaffeine mcaffeine.com
- 8SUGAR Cosmetics sugarcosmetics.com
- 9Pilgrim discoverpilgrim.com
- 10WOW Skin Science buywow.in
- 11Bombay Shaving Company bombayshavingcompany.com
- 12Beardo beardo.in
You confirm the players after payment and can swap any of them, including for a brand not on this list.